Reviews Improve Page Rankings

Customers are a great source of rich up to date keywords. And reviews provide a way for customers to add those keywords to your site. Reviews can be approved or immediate - it's your choice. Also reviews cause date stamps to appear on your item pages hinting to search engines that your content is fresh and should be ranked higher. If you add related books to your site from the Amazon supplier you can create a set of pages around your products with keywords from those books. In our demo store we have added 1 related book beside each product. The reviews and descriptions of that book help tie your products to that area of interest improving your SEO and page rankings.